We invite full papers or extended abstracts (2–4 pages) on AI and machine learning in marketing and consumer research.
Extended abstracts of 2–4 pages are welcome.
– days left
Decisions are sent by email.
We welcome submissions on AI and machine learning in marketing and consumer research. Please share this call with coauthors, students, and colleagues working in the area.
Generative AI and large language models in marketing
Human–AI interaction and collaboration
AI and consumer behavior
Algorithmic bias, fairness, and responsible AI
AI and marketing theory
Machine learning and computational methods for marketing and consumer research
Applications of AI to marketing strategy and decision-making
Deadline December 1, 2026
Submissions accepted
Full paper or 2–4 page abstract
Decisions sent by email
INSEAD, Fontainebleau